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Small is the new Big…


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Small is the new Big…


TELLING STORIES WITH OUR CRAFT

We are a brand and learning experience design agency, where we design brand experiences, and craft creative learning environments. We specialise in creating experiences. With a creative team comprising of graphic, environmental and sensorial design expertise, we craft dreams and mould fantasies into realities. 

And for over a decade, we have been quietly transforming voids into spaces that breathes stories.

We call them Brand Experiences, and now, we are curating greater spaces, and telling more stories through our craft.  

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About Us


Every project is crafted and lovingly thought out by our team of passionate creatives. Working with a wholly integrated approach across advertising, branding, design, digital and experiental, We find the most interesting ways to engage and tell the story.

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About Us


Every project is crafted and lovingly thought out by our team of passionate creatives. Working with a wholly integrated approach across advertising, branding, design, digital and experiental, We find the most interesting ways to engage and tell the story.

Whitewords started modestly in the study rooms of the founders. With modest ambitions and a firm focus on doing what we are good at doing - editorial design. With a combination of different skill sets, ideas and disciplines, we started to grow and soon, a bigger space is needed.

We moved into our first studio in South Bridge Road along with 3 work desks, 1 meeting table and 1 fax machine, the rest were bits and pieces we brought from our homes along with a whole lot of passion.

Our clientele grew and our portfolio started to diversify. It is interesting to note that in many ways, we did not fit the bill of a regular design agency. We didn't court publicity, we didn't socialise with other designers (mainly because we didn't know many), and we never quite participate in award schemes. Instead, we built the business quietly and tried to have as much fun as possible.

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Who We Are


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Who We Are


Another factor that defined us then – as now – was the friendly nature in the way business was being conducted. Whitewords has never been egotistical and it is this charm that attracted partners who prefer to be part of a team.

Jacke Tan

Founder & Creative Director

Jacke is a multi-disciplinary designer, and an occasional brand consultant for small creative businesses. 

Jacke has a professional background in advertising and graphic design, art and film direction, environmental visibility design, and styling. She is formally educated in advertising and graphic design, brand analysis, user experience design, and design for business strategy. 

Awards

Shortlisted – Heineken Open Design Explorations 2, 2013

Silver, Best Drama Campaign – Promaxbda Asia Award, 2011

Finalist – SPH Ink Awards Reader’s Choice, 2009

Finalist – 25th Rencontres Internationales Henri Langlois ’02

Award of Distinction –
Creativity 27, 28, 29 (1997 – 1999)

Finalist – New York Art Festival 1998 

Jasmin Tan

Account Director

With over 9 years of agency experience, Jamin is the go-to person for an assured smooth process from the client’s first brief to final delivery.

Armed with prior extensive client servicing experience for over 10 years in private banking and handling of high net-worth individuals, Jasmin has valuable knowledge and expertise in marrying client’s needs with creative solutions.

This stems from Jasmin’s enjoyment in taking time and effort to understand each client and their challenges, working together to achieve effective and novel solutions - never a cookie cutter problem solver.

Jill Puah

Senior Art Director

With almost 12 years of experience in the design field, Jill is a true artisan who cares about her craft in design, her forte is in brand identity and editorial design. 

She is also an equally skilled illustrator using mix media to achieve her own unique style.

Jill also has an in depth production knowledge giving her an edge in realising her designs to final delivery.