Img-51.jpg
Img-51.jpg

Aberlour


Project:
Aberlour Launch Tasting Sessions

Client: 
Pernod Ricard, Singapore

We were delighted to be working on the launch of Aberlour, a scotch whisky with a mystical historical background filled with legends, tradition and folklore. Aberlour prides itself for being an advocate for craftsmanship and taking this key positioning to mind, we create a series of collaterals and visibility elements that is literally handcrafted by various craftsmen in Singapore. This includes delicately individually carved wooden invitations were given out to the guests that is created by one of the only rare few woods craftsmen still honing this skill in Singapore, a leather craftsman, handcrafting leather keychain straps and leather coasters for the guests invited to the launch tasting sessions, and meticulously hand cut old books that houses a miniature bottle of the Aberlour 12 year old. 

Every single detail has been taken care of, ranging from edible tasting notes that acts as table displays for the launch tasting sessions. All positioned to carve the intimate and warm atmosphere.

SCROLL DOWN

Aberlour


Project:
Aberlour Launch Tasting Sessions

Client: 
Pernod Ricard, Singapore

We were delighted to be working on the launch of Aberlour, a scotch whisky with a mystical historical background filled with legends, tradition and folklore. Aberlour prides itself for being an advocate for craftsmanship and taking this key positioning to mind, we create a series of collaterals and visibility elements that is literally handcrafted by various craftsmen in Singapore. This includes delicately individually carved wooden invitations were given out to the guests that is created by one of the only rare few woods craftsmen still honing this skill in Singapore, a leather craftsman, handcrafting leather keychain straps and leather coasters for the guests invited to the launch tasting sessions, and meticulously hand cut old books that houses a miniature bottle of the Aberlour 12 year old. 

Every single detail has been taken care of, ranging from edible tasting notes that acts as table displays for the launch tasting sessions. All positioned to carve the intimate and warm atmosphere.