Aberlour Launch Tasting Sessions
Pernod Ricard, Singapore
We were delighted to be working on the launch of Aberlour, a scotch whisky with a mystical historical background filled with legends, tradition and folklore. Aberlour prides itself for being an advocate for craftsmanship and taking this key positioning to mind, we create a series of collaterals and visibility elements that is literally handcrafted by various craftsmen in Singapore. This includes delicately individually carved wooden invitations were given out to the guests that is created by one of the only rare few woods craftsmen still honing this skill in Singapore, a leather craftsman, handcrafting leather keychain straps and leather coasters for the guests invited to the launch tasting sessions, and meticulously hand cut old books that houses a miniature bottle of the Aberlour 12 year old.
Every single detail has been taken care of, ranging from edible tasting notes that acts as table displays for the launch tasting sessions. All positioned to carve the intimate and warm atmosphere.
Mikimoto "The Story of the Pearl Necklace" Exhibition
We were commissioned to conceptualise, design and create the launch event and exhibition to commemorate Mikimoto's official launch of their 2nd store in Singapore at Orchard ION. For this exhibition, Mikimoto specially flew in some rare collections from Tokyo, Japan as part of the story for the exhibition titles "The Story of the Pearl Necklace" that traces the history of Mikimoto.
The Ultimate Martell Experience
Pernod Ricard, Hong Kong – Martell
In conjunction with the DFS "Masters of Spirits" series of events, we collaborated with Pernod Ricard DFS (HK) to design this new Martell brand experience to have its debut launch in Singapore.
Featuring a host of delectable cusine, rare spirits and the exclusive Martell trunk by Pinel & Pinel (which kicks off its tour in Asia, starting in Singapore). We recreated the venue into a chic and luxurious Martell penthouse, featuring an art gallery leading into a dining area where guests are treated to a panaromic view of the city skyline.
150 Years of UBS gala, Kuala Lumpur
We organised and created the "150 Years of UBS" Gala Celebration in Kuala Lumpur, Malaysia. A journey taking their high networth clients through an elegant celebration of their 150th anniversary which began with a showcase featuring some of Malaysia's finest talents for a night of celebration in style.
G.H.Mumm F1 Party
Pernod Ricard, Singapore – G.H.Mumm
As the official champagne for F1, G.H.Mumm wanted to enhance its brand equity with the F1 Night Race that took place in Singapore among fashionistas and the media. G.H.Mumm's brief was about creating truly engaging and memorable touch points to turn customers into 'adorers'.
Using fashion and F1 as a platform, we created an experiential space within the Glass Atrium at the National Museum where the "It's all about Style" concept was brought to life through the entertainment, environment and experiential activities.
It was a full attendance event and garnered several key media coverage both online and in print. This event made such a strong impression with the customers that we were asked to replicate the experience for G.H.Mumm in other venues soon after.