ING for Something Better – Asia CSR initiative
The "ING for Something Better – Asia" CSR project was an internal launch campaign for Asia's ING offices. The key message was to challenge mindsets to adopt new ways of thinking and working, as well as how one can make things better for themselves and others in the workplace.
We created four key corporate responsibility pillars based on the research and survey materials the client collated, and conceptualised the messaging into a series of attractive communication materials. The choice of material used was a mirror-like paper stock where the target audience was challenged to reflect upon themselves, and how they can play a part in making this change and transformation.
Bank of Singapore DPM ads
Bank of Singapore
We were commissioned by Bank of Singapore to develop a series of ads for the discretionary portfolio management department. This series of ads were designed to showcase the essence of the department's different services and product offerings whilst maintaining the integrity of the brand, and demonstrating sensitivity, strength and stability.