As the official champagne for F1, G.H.Mumm wanted to enhance brand equity with the F1 night race that took place in Singapore among fashionistas and the media. G.H.Mumm briefed us about creating truly engaging and memorable touch points to turn customers into "adorers". Using fashion and F1 as a platform, we created an experiential space within the Glass Atrium at the National Museum where the "It's all about Style" concept was brought to life through the environment, experiential activities, and entertainment.

It was a full turn out event and garnered several key media coverage both online and in print. This event made such a strong impression with the customers that we were asked to replicate the experience for GH Mumm in other venues soon after.

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