Gastroenterology, Event Design
DEXILANT is a treatment for gastroesophageal reflux disease (GERD) that gives two releases of medicine in one pill. Being the first of its kind on the market, we wanted to create the launch with a big bang.
The focus was on the patient types that Dexilant was suitable for, guests literally stepped into the various patient types. Within these spaces, they were able to find out how the product helped these patient types simply by pointing their iPads (given onsite for navigational purposes) and the iPads interacted with the guests digitally. Thus, giving the guests a full sensorial experience.