Frisomum launched their lifestyle & educational publication, Modern Mum, in tandem with the launch of Frisomum’s range of nutritional products for expecting mums in Asia.
Modern Mom served 2 purposes — as online content and as reading material in a doctor’s office. The goal was to create content that a mom might find useful and engaging.
Our research into forums as well as motherhood websites showed us that being a mom affected a woman in so many ways — physically, emotionally and mentally. Hence the concept was to cover as many aspects of motherhood as possible.
We came up with the idea of mom@work, mom@ease, mom@play, mom@bliss etc and came up with content that was aligned with the concept. The key takeaway message we wanted moms to get was that Frisomum understood their needs and concerns.