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JOHNSON & JOHNSON MODULES

Baby Care, Editorial

In recent years, there had been a greater focus on product safety and consumers needed to be reassured about the products they were using. With expanded findings, the client wanted to develop a user-friendly training kit to introduce some scientific facts and research about JnJ products.

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With a series of complex modules developed from JnJ’s extensive body of research and findings, we created ‘The Truth Modules’ — an easy-to-use set of materials for easier brand communication and greater understanding of JnJ’s values and their commitment to their consumers.