© 2019 WHITEWORDS   I   SINGAPORE   I   MALAYSIA   I   knowitall@whitewords.com.sg


Baby Care, Editorial

In recent years, there had been a greater focus on product safety and consumers needed to be reassured about the products they were using. With expanded findings, the client wanted to develop a user-friendly training kit to introduce some scientific facts and research about JnJ products.


With a series of complex modules developed from JnJ’s extensive body of research and findings, we created ‘The Truth Modules’ — an easy-to-use set of materials for easier brand communication and greater understanding of JnJ’s values and their commitment to their consumers.