It’s funny how sometimes God-given dreams can be realised into something magical and magnificient, even when you think that it’s merely a fraction of your grey matter playing tricks or an unconscious of your deepest heart’s desires. It’s uplifting to know that at times, certains dreams present themselves in an overwhelmingly positive manner, that eventually builds up into a prophesy that you work on it to make it into a reality.

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And so did the roots of the Open Book come about. Dreamt by our Whitewords founder Jacke Tan, this Open Book Project was a piece of art; an abstract conversation and a profound method of communication that stretches across humanity, life and everything else in between.

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This event took place over a weekend in our Whitewords studio, where we invited a bunch of close friends and strangers, by word of mouth and social media. These inviduals who were oblivious of each others’ identity soon became One, with the same task to curate their thoughts into 6 blank books with 6 given themes which we set as our Whitewords core values; themes that resonated within us and carried a weight of meaning. These themes are: God, Beauty, Regrets, Hope, Dreams, Love. These 6 themes were focused on inspiring and sparking thoughts from participants to pen down or draw whatever that came to mind without any boundaries, restrictions, expcetations, or judgements. It was a place of exhibiting thoughts freely, to be vulnerable with one’s own rights, and to explore the truth in the rawest means possible that speaks to every tribe and tongue. We wanted it to be a space everyone could just explore their own thoughts and own the rights to it freely, because there is no wrong in art, and always room for constructive thoughts.

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It was a free flow process for everyone to just dive in and explore their creativity amongst the given themes, serendaded by music that aided in the creative process. We had a table set up with a myriad of interesting and different tools up for use; a typewriter, colouring materials, glue, paper and the list goes on. The objective in mind was to create a ‘visual dialogue’ between us Whitewords and everyone else; a pavement to promote creativity and to demonstrate that anyone and everyone can create art and is a creator on their own strength and terms. It doesn’t have to be perfect, because there is no right or wrong. Art is art.

Putting together these amazing works into a digital book that was once a dream has graciously now become a reality with much grace, love and support from countless angels we’ve been privileged to cross paths with. It took us a while to get this up, but it was all worth it in the end.

Sitting here, proudly looking at our 2018 WW Calenders perched on our desks daily, painted with strobes of colours and strikes of hidden truths of their visual voices constantly reminds us of the many important values that matter most in life.

This profound piece of art wouldn’t have been made possible without the creative minds behind all the beautiful portraits and colourful drawings. Thank you from the bottom of our hearts for believing in this creation.

Shoutout List:

Augus, Alice, Aaron Tan, Alex Feng, Angeline Kua, Amelia Yuliana Binte, Jamil, Charissa Ee, Dao The Phuc, Don Teo, Gera, Hazel, Hazel Tan, Jasmin Tan, Jaz Loh, Joann, Joan Villa, Jean Teh, Josephine, Justin, Jonathan Chua, Kim, Lily Lee, Lyn Wong, Michele Low Richards, Charlie Richards, Madeline Chia, Minty Chai, Nicole Wong, Pauleen Tan, Paul Lim Tech Lai, Yeeting, Yeong Wee Soon, Zeyro

As we approach the new year with rejuvenated selves and stronger resolutions, we hope that our Open Book speaks to you and resonates deep within, as how it has uplifted our spirits in one way or another. Let the journey begin!

View our Open Book with a QR code access here:






12 & 13 March 2016
10am to 2pm

125 Bukit Merah Lane 1 #03-152 Singapore 150125

About the Event
This is an open invitation for individuals to come and create with us. In the form of 6 blank books with different titles/themes – we invite visitors of any age and profession to come and add to these blank open books their ideas, thoughts and or simply to leave a mark. No judgement, no rules and no boundaries. This is an exhibition where the exhibits is slowly being created and form by the very people who viewing them. The concept is to break the perception of viewer versus creator, everyone is the designer, your rules, your marks and your ideas. You decide how everything will pan out. 

An exploration of ideas, a collective thought and creative process that takes place in a matter of 2 days, 6 books and endless possibilities from everyone. We want to blur the lines between who is the creative and who is the audience. Everyone is in this project, and at the end of the 2 days – we will be collating all the 6 books and reflections, and will work it into 1 book. This will be the final creation which was created to be created by the people and for the people.

How to participate
Simply state "OB" on the title of the email and send us your name, date and time you will be coming over to to register your for this event. Due to our limited space and we will close registration upon reaching our quota of visitors. 



Baby love...

Sharing some baby love with the latest Johnson's and Johnson's series on baby skincare that we recently worked on.



A week in Rememberance…

This week, theres been quite a bit to ponder about and the immense coverage of the life and death of our country's founding father Mr Lee Kuan Yew gave us much to think about. For one, we have not been particularly "politically-minded" so to speak, but have been, in some ways, quietly enjoying the privileges the country has to offer based on what he has build upon. We may not agree with everything he has done and/or the way he has delivered them, but we cannot ignore his one greta contribution in making Singapore a great nation. Indeed, we will try our darn best to not let anything knock down this great nation that he has helped build and continue to pray that our leaders taking over will be as strong and courageous as he. Till we meet again, thank you very much sir, rest in peace, Mr Lee Kuan Yew.



Perrier Jouet X Singapore Art Fair

Art and champagne went hand in hand — as usual — at the recent Singapore Art Fair held at the Suntec City Convention Hall 401 (27-30 November).

Guests sipped the fine bubbly in the VIP Lounge, while marvelling at the Enchanting Tree designed by Tord Boontje. But first they had to take the chilled glass off the Enchanting Tree — like gently picking fruits from a tree. 

Perrier Jouet was the official champagne for the inaugural fair.



Bubbly November

Perrier Jouet was the toast of the evening at Voyage — A Princely Ball Around the Word (Ball de Monaco) and Perrier Jouet Limited Edition Belle Epoque Rose 2005 by Vik Muniz Media Launch.

The former was a gala dinner held at the Marina Sands Grand Ballroom (8 November) to raise funds for the Prince Albert II of Monaco foundation. Perrier Jouet is proud to have been the official champagne for the prestigious charity event.

During the Limited Edition Belle Epoque Rose 2005 by Vik Muniz launch at Olivia Cassivelaun Fancourt (11 November), not only were the 40 invited media reps introduced to the limited-edition bottle, they were treated to an exquisite three-course dinner paired with Perrier Jouet champagne.



Creating an enchanted evening

3 Oct 2014 

This was an evening where Citibank Private Client treated their guests to an Opera – Letters to Juliet by Bellepoque and also a showcase featuring some of the finest silver from Christofle and the preview of Perrier-Jouët Belle Epoque Rose designed by Vik Muniz.