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Wellness, Press Ads

We had the opportunity to work on developing a series of press ads for OTO’s Powerfoot which was a foot massager that combined both western technology (in collaboration with Philips) and eastern knowledge on foot reflexology that focused on addressing key acupuncture points for optimal results. 

This was the first of its kind to be launched in the market at that time. We were inspired by the ‘east meets west’ theme of the product and developed the concept of a secret ‘kung fu manual’ that showed the different combinations and ways one could ‘master’ the massager for different key areas. 

We also created a series of on-site visibility instructions for customers who wanted to experience OTO’s Powerfoot. The instructions were so fun and engaging, a customer even tagged it as one of the world’s best instructions created!