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Life | Advocating Women's Economic Empowerment Through Learning

Interview with Jasmin

Jasmin, our Account Director was featured recently in the American Corporate Excellence (ACE) Video series Episode 9 on Women’s Economic Empowerment. The American Corporate Excellence (ACE) Video Series is produced by the U.S. Embassy in Singapore to showcase American companies that are doing good in Singapore. This is the coverage of Procter & Gamble’s (P&G) Women’s Entrepreneurs’ Development programme that commits towards gender equality and women economic empowerment. We are thrilled to find out more about her experience in the programme.

Q. So how did this video came about?

Jasmin: Never in my wildest dream, did I think that I will be in the same video as Mike Pompeo. This would not have happened if not for the team at WeConnect. They recommended me as one of the few Asian women entrepreneurs to be interviewed for the video!

Q. What is WeConnect and why did you join it?

Jasmin: WeConnect International is a global network that connects women-owned businesses to qualified buyers around the world, and they’ve truly ‘opened’ my eyes to a totally new experience. We’ve been pretty comforted to be where we are; forging great partnerships and friendships with our clients and advocating the Business of Good for over 20 years. However, I recognised that there’s definitely much more Whitewords can do to build greater connections with various networks of key brands in the industry and joining WeConnect gave me that opportunity to literally… connect!

Q. What was the program like and what did you learn?

Jasmin: As a new join WeConnect member, I was blessed to be selected into their very first cohort of the Women’s Entrepreneurs Development Programme in Singapore, and that thrilled me to bits.

In this program, WeConnect partnered with P&G to help develop each member’s capabilities and skills on growing their businesses. The wonderful sharing and learning with the cohort, gave me great insights into different business owners’ challenges, strengths and also pain points that we can work on addressing.

One of the greatest takeaways through attending this programme was that I realised I wasn’t alone. The journey of an entrepreneur can be a lonely one and many of these ladies echoed similar sentiments. I also found affinity amongst the cohorts, as well as the facilitators and mentors who provided great insights and support. The bonus was of course the friendships I forged through this program which are nothing short of precious.

Q. What do you look forward to doing with the insights gleaned from the program?

Jasmin: Moving forward, one of my goals is to advocate for strong, confident business owners who are brilliant in their respective fields through various collaborations. It is a win-win situation where we can support fellow entrepreneurs and at the same time provide our clients with a more comprehensive suite of services.

And of course, continue to push for gender equality and women economic empowerment in our own ways as well!


Whitewords is a fully integrated creative agency with MedCom capabilities focused on developing branding and advertising solutions for healthcare and medical industries.

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