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Work | The Divine Pause

by Jacke Tan

We live in challenging times. COVID-19 has brought the world to a standstill. There has never been a threat that impacted the world to such an extent. It is truly difficult to keep our minds off this subject as we receive continuous bombardment of theories, articles, news and updates of people trying to unravel this highly ‘successful’ virus.

Fortunately, along with all the craziness the virus has brought, we are also experiencing the greatest demonstration of heroism and humanity from those at the frontline, the medical workers who are working tirelessly to serve and fight this virus. We have also seen the rise of selflessness. Communities coming together to support each other through songs, dances and various creative means to communicate with each other in these trying times.

Inversely, as the world’s population slows down with lockdowns and quarantines, we see the Earth recover. Air quality is improving in countries under lockdown. The Copernicus Atmosphere Monitoring Service (CAMS) observed a decrease of fine particulate matter (PM2.5) for February relative to the previous three years of between 20 and 30 per cent.¹

Perhaps this is a Divine Pause. An opportunity for us to rest, take stock on the way we live and how we communicate. Where we can take a step back from the ‘noise’ around us and focus on ourselves fully. It is an opportunity for us to recalibrate, grow and learn.

As we spend month after month in this ever-changing landscape, we observed one dominantly rising form of communication. The digital platform. Now more than ever, it becomes vital in helping everyone to keep things going. The rise of eCommerce, virtual meetings and webinars (that were once not so popular) are now the most used tools of communication.

So, what challenges does this bring to companies? How can we find ways to make this digital experience more immersive yet at the same time still retaining some form of human touch that you would get through a real life meeting?

We may never be able to fully re-create the entire real-life experience but there are many options available that can help us achieve certain goals in refining these rigid touchpoints.

In the following weeks, we will be sharing some concepts that our team is exploring to address these key concerns and hopefully make this new wave of communication more engaging, interesting and most of all, more human.



Jacke Tan, Chief Creative Head


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